Cold email that books calls.
Not a sequence tool, not a spray list — a two-sentence email to one specific person with one specific problem, plus a cadence and the US compliance rules. Written for freelancers in Ghana, Nigeria and Kenya selling to US companies. Copy, adapt, send.
The anatomy, then the numbers.
Compliance, cadence, and the Africa question.
CAN-SPAM applies to you because your recipient is in the US: every cold email needs a physical mailing address and a working opt-out; honor opt-outs promptly. Use a proper sending domain (your own, warmed — not freemail) with SPF/DKIM configured. This is boring infrastructure that determines whether your email is inbox or spam folder — the Kit's email setup covers it.
The cadence: touch 1 (the template above) → wait 4-5 days → touch 2 adds one asset (a relevant teardown, benchmark, one-paragraph diagnosis) → wait 7-8 days → touch 3 closes the loop ("not a fit — who owns this at your company?"). Three value-adds, zero "just bumping this". Track sends-reply-rate in a sheet; a 2-5% reply rate on warm-targeted cold is normal, and the numbers only improve with targeting quality.
"From Africa" handling: do not lead with geography, do not apologize for it. Lead with their problem and your proof. When the call comes, timezone overlap is the only logistics item — offer two windows inside US business hours (your evening is their morning; make it easy). If trust friction appears later, the bias-proof stack handles it: contracts, US-hour calendar, proof artifacts, clean USD invoicing (template).
Scripts, invoice, contract — one pack.
The Kit contains the full cold-email sequence (with follow-ups), the USD invoice, the contract, and the rate card. $19 founding through Dec 31. Refuse bad fits with our 14-day refund.
Questions.
Is cold email legal when sending from Africa to US prospects?
Yes — the law follows the recipient. CAN-SPAM (US) requires a valid physical address, honest headers, and a working opt-out; honor it promptly. No purchased list scraping of personal data (that raises GDPR/local issues). Send relevant, targeted, compliant mail.
What reply rate should I expect from cold email?
2-5% reply rate is normal for well-targeted cold from freelancers; booked-call rate runs lower (1-2%). Targeting quality moves these numbers more than copy polish — 40 right people beats 400 random ones.
Should I mention that I am in Ghana, Nigeria or Kenya in the first email?
No. Lead with their problem and your proof — geography comes up naturally at scheduling (timezone offer) or on the call. Leading with location invites bias before you have earned attention with relevance.
How many emails can I send per day without hurting deliverability?
New domains: start low (20-30/day), warm up over 2-3 weeks, keep volume stable — spikes trigger filters. Separate cold volume from client/transactional mail. Configure SPF, DKIM, DMARC. Consistency beats volume.